Who I build for
Industries
Operator-style niches the big SaaS players ignore. I go deep on a short list of verticals where domain knowledge beats feature breadth, where I either run the business or work shoulder to shoulder with someone who does.
The thesis
Why I go deep on niches
The generic SaaS playbook is a red ocean. The interesting work lives in verticals most builders will not touch because they require showing up, learning the jargon, and doing the operation yourself.
I live in these niches
I run a flag football league for 1,500 families. I partner on a landscaping business. I take on clients whose world I can actually learn. The software is shaped by the operation, not the other way around.
Off-the-shelf tools miss the specifics
A generic CRM does not know what a waste factor is. Generic payments do not understand cash and check. Generic schedulers do not understand a game day. The specifics are where the value lives.
Depth beats breadth
I would rather be the obvious choice for one niche than a forgettable option for ten. Narrow surface area means I can go deep on the pieces that actually matter.
The work compounds
Payment processing built for a sports league becomes check capture for any operator taking offline money. A multi-tenant pattern built for roofers is the same pattern a charter broker needs. Niches look different on the surface and look similar under the hood.
The verticals
Where the work lives today
Each of these is either a shipped product, an active build, or a venture running in the Field. All of them are niches I picked on purpose.
Private Aviation
Charter brokers juggle spreadsheets, PDFs, and email threads across a trip lifecycle that has zero tolerance for a stale record.
Residential Roofing
Contractors run their business out of spreadsheets and paper notebooks. Generic CRMs miss the specifics: pitch factors, waste, ACV vs RCV, how claims actually work.
Youth Sports & Recreation
Leagues are stuck on dying platforms that were never built to handle how families actually pay, register, or communicate mid-season.
Faith Communities
Discipleship tools feel like homework. The people who need community accountability the most get spreadsheets and PDFs instead.
Landscaping & Field Services
Small operations run on duct tape and text messages. Back office software is either enterprise overkill or nothing at all.
Health & Self-Tracking
Whoop, CGMs, food logs, sleep data: every device has its own silo. Generic health apps ship one-size-fits-all advice that ignores your own signal.
Operating in a Niche That Needs Software?
If you run a business in a vertical that the generic SaaS players ignore, I want to hear about it. The weirder and more specific, the better.