Who I build for.

A short list of verticals where domain knowledge beats feature breadth, and where I either run the business or work shoulder to shoulder with someone who does. The generic SaaS playbook is a red ocean. The interesting work lives in the niches most builders will not touch.

06Niches

OperatorNot vendor

The niches I go deep on

Private Aviation

Charter brokers juggle spreadsheets, PDFs, and email threads across a trip lifecycle that has zero tolerance for a stale record.

Residential Roofing

Contractors run on spreadsheets and paper. Generic CRMs miss the specifics: pitch factors, waste, ACV vs RCV, how claims actually work.

Youth Sports & Recreation

Leagues are stuck on dying platforms that were never built for how families actually pay, register, or communicate mid-season.

Faith Communities

Discipleship tools feel like homework. The people who need community accountability most get spreadsheets and PDFs instead.

Landscaping & Field Services

Small operations run on duct tape and text messages. Back-office software is either enterprise overkill or nothing at all.

Health & Self-Tracking

Whoop, CGMs, food logs, sleep data: every device is its own silo, and generic health apps ship advice that ignores your own signal.

Depth beats breadth

A generic CRM does not know what a waste factor is. Generic payments do not understand cash and check. Generic schedulers do not understand a game day. The specifics are where the value lives, and the only way to know them is to show up. I would rather be the obvious choice for one niche than a forgettable option for ten.

See what I have shipped →